
I think it is relatively easy for ButterDoc to convince writers. Many of us hate Word, Google Docs etc.
What will be much more crucial to ButterDoc’s commercial success however is the acceptance of collaborators (clients, feedback-givers etc.). Only if they accept the software, it will work out.
Therefore, I think ButterDoc should become sharing-friendlier. E.g. if I share a document now, the invited user first has to create a ButterDoc account. He can’t have a look at the doc first which is an additional hurdle. Could you please make that collaboration step smoother?